Corporate Social Responsibility ( Csr ) - 1849 Words

Is your organizations’ bottom-line, impacted by ineffective communication of its Corporate Social Responsibility? Research indicates that the global business model, internal customers, and external customers are requiring organizations to act and respond in a moral manner that is beneficial to society. Corporate Social Responsibility (CSR) is â€Å"a concept that suggests commercial enterprises have a moral duty to care for their stakeholders in all aspects of their business operations† (Hargett Williams, 2009). An organization s CSR strategy conveys the way in which they intend to responsibly engage and protect society as a whole. The CSR strategy is multifaceted and requires a subtle equilibrium of communicating the strategy, participating†¦show more content†¦Finally, the article will provide guidance and recommendations to effectively communicate, develop, and improve the CSR strategy. The recommendations will ultimately improve stakeholder relations and p roductivity. Corporate Social Responsibility Strategy Defined In order to clearly understand the CSR strategy, we must define the meaning of CSR. The International Organization for Standardization (ISO) (2010) provides a comprehensive definition of CSR. It is described as †¦the responsibility of an organization for the impacts of its decisions and activities on society and the environment, through transparent and ethical behavior that contributes to sustainable development†¦ (as cited in Hemphill, 2013, p. 306). This concept has become a way for businesses to communicate their efforts to be a responsible organization to its stakeholders and the communities that they serve. This leads us to take a closer look at why communicating your CSR strategy is so important. Podnar (2008) outlines communication of the CSR strategy as a process of anticipating stakeholder’s expectations and the articulating and managing of communication tools to deliver accurate and clear information about how an organization is integrating and interacti ng with its stakeholders (as cited in Kilian Hennigs, 2014). The scriptures support the CSR strategy as a business practice, particularly that organizations should behave responsibly. Leviticus 25:14 (English Standard