Marketing management Essay Example | Topics and Well Written Essays - 250 words - 1

Marketing small-armagement - Essay mannikinAs marketing strategy, teddy has chosen to use the air Sharp Dressed Man to infer its products. glossys products will be endorsed by the band, ZZ Top. Slick chose this band and that specific song because its lyrics read how a smart man should look like. In this song, ZZ Top talks about how a man puts on a silk suit, a clean shirt, a black tie, cufflinks, and new shoes (Beard, Hill, & Gibbons 1983). As the song goes, every girl likes a man who is sharp dressed. All this encompasses the essence of Slick, which is to give working word form men that enviable look.It is important to know ones competition in business (Berry, 2012). Slicks major competitor is Masculine, a mall that also specializes in mens wear. Located a few meters from Slick, Masculine puts pressure on Slick to ensure proper religious service delivery to customers. Unless Slick meets customer needs, then the latter may decide to leave for Masculine.Both Slick and Masculi ne are one-stop shopping areas, where their customers can shop for both clothes, and shoes. Just like Slick, Masculine targets conservative working men. Both enterprises also offer matching accessories to accompany their clothes.However, one major difference in the midst of Slick and Masculine is that, Slick conducts promotions for their goods after every six months, while Masculine does not open any promotions on their products. Another difference is in service delivery, where Slick offers home deliveries for purchased products, whereas Masculines customers pick up the products